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OUR CORE VALUES
AND PRINCIPLES
The ACA views creativity
as a discipline and defines the field in broad terms to
include psychological and social processes as well as implementation
processes (innovation) and impacts.
The
ACA acts as a forum for professionals seeking to explore
and develop traditional and new ideas and technologies that
promote creativity.
The
ACA fosters the rigorous, yet respectful, fact-based examination
of these ideas and technologies in order to develop a valid
and growing knowledge base for our discipline. The Association
refrains from endorsing specific approaches.
The
ACA embraces members from all points of society and from
all professions and encourages the widest possible dialogue
through the use of a variety of media and venues.
The
ACA regards creativity as a vital part of every profession
and views the development of creativity skills as a professional
requirement for both individuals and organizations.
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