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Corporate
Special Achievement Award Recipients
2008: The LEGO Group
The purpose and vision of The LEGO Group is to inspire children to explore and challenge
their own creative potential. It strives to accomplish this by offering a range of high
quality and fun products centered around its building systems. In the hands of children,
the products inspire the unique form of LEGO play that is fun, creative, engaging,
challenging -- all at the same time. In the process it "automatically" or playfully
develops a set of future, highly-relevant capabilities: creative and structured problem-solving,
curiosity and imagination, interpersonal skills and physical motor skills -- building
with LEGO bricks is thus about "learning through play". The company’s vision builds on a
continuation of the very essence of play with LEGO bricks -- the enjoyment
of building –- enabling children to release their creativity and develop new things, and
in the process expanding their imagination. LEGO play is learning how to think in
both structured and creative modes – simultaneously.
2004: Pixar Animation Studios
Pixar
Animation Studios combines creative and technical artistry
to create original stories in the medium of computer animation.
Pixar has created a number of the most successful and beloved
animated films of all time: the Academy Award winning Toy
Story, A Bug's Life, Toy Story 2, Monsters, Inc., and Finding
Nemo. This year, Finding Nemo earned an Academy Award as
the year's best animated film. Nemo also ranks as the highest
grossing animated film in history. Since its incorporation,
Pixar has been responsible for many important breakthroughs
in the application of computer graphics to filmmaking. Pixar's
talented creative teams have collaborated to develop three
core proprietary software systems: Marionette, an animation
software system for modeling, animating, and lighting; Ringmaster,
a production management system; and Render Man II, a software
system for high quality, photorealistic image synthesis.
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