ACA has relaunched its Focus magazine as a quarterly electronic publication. Focus is not an academic journal but rather a forum for professionals seeking to explore and develop traditional and new ideas and processes that promote creativity. It is designed to foster the rigorous, yet respectful, fact-based examination of ideas and processes in order to develop a valid and growing knowledge base for our discipline. The association refrains from endorsing specific approaches.

The editorial staff of Focus is seeking submissions for the magazine. Articles of roughly 1000 words written at the level of the general professional reader are particularly appropriate. We are also seeking reviews of books from all arenas of the creativity field. Submission is requested in MS Word or another word processing software program. Graphics or pictures you wish to accompany your article should be submitted as separate JEPG files. Submission does not imply acceptance for publication. Authors will be notified of acceptance within 2 weeks of submission. Article submissions should be sent to acafocus@mac.com.

Authors who wish to have their books reviewed for possible inclusion in Focus should send a copy of their book to the Focus office at:

Focus Office
American Creativity Association
813 Seffert Street
Philadelphia, PA 19128

ACA members wishing to become part of our Focus Editorial staff should contact Lynne Krause at acaoperationsdir@mac.com.