American Creativity Association
2007 International Conference

Conference Presentations and Presenters
2007 ACA International Conference
March 21 - 23, 2007 with pre-Conference Institutes - March 20, 2007
in Austin, Texas

Bottom Line Decision Making: Knowing Which Path to Take

Donald  Noone
Professor/Doctor
Caldwell College
724 St. Marks Avenue
Westfield, NJ, USA, 07090
908 233 2692 Home
908 233 2692 Fax
dnoone@caldwell.edu

Dr. Noone is a Professor of Business at Caldwell College. His speciality is creativity, innovation and business strategy. He is the author of six books, a management cousultant, professional speaker and entrepreneur.

Bottom Line Decision Making: Knowing Which Path to Take

A famous philosopher on decision making, Yogi Berra, said, "When you see a fork in the road, take it". Often times we have done that and come to rue the consequences of the choice. In life we are confronted with many forks in the road, and are often unsure of what path to go down, e.g., should I get an advanced degree or not; should I leave this job or not; should I downsize or not; should I have the operation or not; should I blow the whistle or not; should I lie on my resume or not; should I get married or not; should I come to the ACA conference or not? The reason these decisions are difficult is because they involve a myriad of factors with different degrees of importance, e.g., financial, emotional, sociological, psychological, familial, organizational, along with tangible and intangible elements. Bottom Line Decision Making is a way to address this murkinness. It is practical, easy to understand and apply, relevant to the world of business and to all others in need of systamatic guidance. It uses a business investment equation as a metaphor and follows a simplified accounting process that recognizes the importance, duration, and probability of each reward and cost that could flow from a decision. It enables a person to sort through a morass of interwoven factors by reducing a complex multivariate collection of a decision's consequences to the pure simplicity of a single number that is easy to interpret. The bottom line is a result that helps a person, when at a fork in the road, to choose which path to take.

All levels will find of interest and useful
Presentation./ Lecture
The presentation will be combination of lecture, exercise, and Q and A throughout.