American Creativity Association
2007 International Conference

Conference Presentations and Presenters
2007 ACA International Conference
March 21 - 23, 2007 with pre-Conference Institutes - March 20, 2007
in Austin, Texas

Keynote: Storytelling in Organizations: Fad or Fundamental to Success? What Narrative Leaders Know that You Might Not

Gerry Lantz
President
STORIES THAT WORK®,INC.
100 Mill Rd.
Thornton, PA  19373
610 459 3239
gerrylantz@comcast.net
www.storiesthatwork.com

Gerry Lantz describes himself as a “creative guy in a business suit.” After 27 years of high-level advertising and marketing experience, he has created STORIES THAT WORK®. Gerry applies storytelling and story structure to create compelling corporate identity, marketing strategies, branding, sales presentations, and corporate culture and leadership development.

Gerry consults with national and international corporations, large pharmaceutical companies, design firms, ad/PR/internet agencies, professional service and consulting firms, executives, and entrepreneurs. 

While an officer at Ogilvy, DDB, and Ferrero USA, Gerry received three Effies and two David Ogilvy Awards—both awards for marketing and communications effectiveness--and the Toy Marketing Association’s Award for Best Marketing, Advertising, & Promotion. In his crazy youth, he drove stock cars on dirt tracks in the Midwest. He’s never slowed down.

 

Keynote: Storytelling in Organizations: Fad or Fundamental to Success? What Narrative Leaders Know that You Might Not

Leaders can be skeptical about storytelling in organizations; they want results, not warm feelings. Other leaders have learned that stories tie tightly to goals.  Stories can inspire action, build commitment, and produce results.  Stories seed direction, learning and shared values. Even better, stories are more persuasive and memorable than the usual business blah-blah. Why? Because we’re hard wired to tell and remember stories. Yet, we don’t use our innate ability to tell a story to advance our work or ourselves.  Gerry Lantz will demonstrate how to tap the power of story and give examples of leaders who make stories work for them. You will be called on to tell a story.

  • use story as a tool in leadership, strategy, culture development and change management in any institutional environment
  • craft their own motivating stories for their particular organization's needs
  • model other successful organizations' use of story to benefit clients, customers, employees, and the world at large
  • lessen their dependence on PowerPoint and Spreadsheets to do their talking for them

All levels will find of interest and useful
Experiential/ Hands-On
Both presentation and hands on.