American Creativity Association
2007 International Conference

Conference Presentations and Presenters
2007 ACA International Conference
March 21 - 23, 2007 with pre-Conference Institutes - March 20, 2007
in Austin, Texas

A Whole Brain Look at Creative Thinking

Lynne Krause
Chief Innovation Officer
BBTD Services, Inc.: Brain Based Training & Development
813 Seffert Street
Philadelphia, PA 19128
215.483.1151 phone

Lynne is the Chief Innovation Officer for BBTD Services Inc.: Brain Based Training & Development. Her Company’s focus is delivering training programs in a variety of specialized areas utilizing the whole brain model developed by Ned Herrmann as a core foundation. Lynne recently retired from the Naval Inventory Control Point (NAVICP). She was awarded the Navy Meritorious Civilian Metal for a long and distinguished career which included working in the Workforce Planning Department on the Command’s human capital strategy for the 21st century and three years on the Naval Supply Systems Command Change Management Team working with enterprise leadership to implement a people focused management of change methodology. Lynne was also the Director and founder of the NAVICP’s Learning Center. Lynne served for five years as the Executive Director of the American Creativity Association. Lynne is currently working on completing her first book titled, Whose Filling My Sponge-A Whole Brain Approach to Managing Your Personal Capacity for Change.

A Whole Brain Look at Creative Thinking

Note: This session is 90 minutes will end at 5:30pm.
This session will examine creative thinking through Ned Herrmann’s Whole Brain Model of Thinking Preferences. Creativity is a whole brained process. Herrmann felt strongly that creativity at its fullest sense involves both generating an idea and manifesting it-making something happen as a result. Creativity’s source is the brain-not just one part of the brain but all of it physiologically speaking. Knowing that creativity arises in the brain makes enormous contribution to our ability to access, stimulate, develop and apply the process, because it tells us: 1) what process we need to follow and 2) how that process calls on the brains specialized capabilities at each stage. Creativity benefits from the involvement of all our mental quadrants: left and right brain, cerebral and limbic, taken singly or in combination.

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