American Creativity Association
2007 International ConferenceConference
Presentations and Presenters
2007 ACA
International Conference
March 21 - 23, 2007
with pre-Conference Institutes - March 20, 2007
in Austin, Texas
Winning With Innovation: Achieving Environments
to Gain the Competitive Edge
Brad Fregger
President/CEO
Groundbreaking Press
8305 Arboles Circle
Austin, TX 78737
512-657-8780 Mobile
brad@fregger.com
www.fregger.com
Brad Fregger an international speaker on leadership, negotiation,
and creativity. In addition to writing four books, he is
also the inventor of Computer Card Solitaire and the producer
of Shanghai; two of the most popular computer games in the
world. Brad is currently President/CEO of Groundbreaking
Press, an author-services book publishing company and a lecturer
(professor) at Texas State University-San Marcos (Business
Communication).
Brad holds a Master's Degree in Futuristics. His speech, "Earthward
Implications of Cosmic Migration," was given at the
American Astronautical Society's proceedings in honor of
the tenth anniversary of Apollo 11's landing on the moon.
Winning With Innovation: Achieving Environments
to Gain the Competitive Edge
Companies cannot remain competitive without innovation at
all levels and in all areas. In this session you will learn
about 3M’s (arguably the most innovative company in
the world) corporate philosophy and how it supports and sponsors
innovation throughout the organization, and how mangers create
environments that allow innovation to flourish within the
team.
Both efforts are essential if an organization is going to
remain competitive. Top management can squander the innovative
efforts of the team, and line managers, through ineffective
team leadership, can block the creative efforts of the team
and the individuals within it.
- Understand from the business perspective what innovation
and creativity are and what they are not.
- Understand the importance of the critical judgement of
ideas within the business environment.
- Understand the the ability to create and innovate is
a human trait that can be blocked by the environment, or,
released by effective leadership.
- Understand how a large organization can sponsor and support
innovation.
- Understand the relationship between achieveing a team
environment that is highly innovative and effective leadership.
Intermediate knowledge of topic
Presentation./ Lecture |
