American Creativity Association
2007 International Conference

Conference Presentations and Presenters
2007 ACA International Conference
March 21 - 23, 2007 with pre-Conference Institutes - March 20, 2007
in Austin, Texas

KEYNOTE: Why I Wrote A Business Fable on Creative Process

Gregg Fraley
Partner
The Innovise Guys
1408 West Rosemont #1
Chicago, IL, USA, 60660
773-764-6499
773-764-5289 Fax
Gregg@greggfraley.com
www.greggfraley.com

Gregg Fraley is a writer and speaker.  His new business fable “Jack’s Notebook” puts the CPS process into an easy-to-read novel.  It’s the first business fable related to deliberate creative process.  Gregg is a partner of The Innovise Guys – a leading creativity podcast that features a blend of innovation and improvisational comedy content (http://dainnoviseguys.libsyn.com/http://dainnoviseguys.libsyn.com/).  Gregg is a top corporate ideation facilitator and an in-demand trained brain.

Gregg’s background is primarily in technology and entertainment. At Warner Cable he won an Emmy for writing and a cable ACE award for Innovation.  His technology career includes senior management and/or ownership positions in several software companies.  He was a founder of Med-E-Systems, a software firm that developed the first wireless prescription system for physicians, “Smart Scripts.”

Gregg is a board member of the Creative Education Foundation (CEF) and is a professional member of the National Speakers Association (USA). 


Keynote: Why I Wrote A Business Fable on Creative Process

Short answer: to turn people on to creativity. This session explores ways to broaden the acceptance of creativity and innovation concepts. Get more people turned on to creativity by delivering the message in more innovative ways  – stories, improvisation, podcasts, fun demonstrations, and business fables.  Creativity books are read by a limited number of people – they preach to the choir.  To broaden the audience new methods are needed.  That’s why Gregg Fraley wrote the business fable “Jack’s Notebook” --  a novel that teaches creative process inside a compelling story.  Take your message to another level using the tools explored in this session.

  • Take the message of creative thinking to a broader audience
  • Cite several new ways to deliver a message about creativity and innovation
  • Understand the power of story in message delivery, and learn how to create and/or use stories
  • Understand and practice improvisational tools that can augment classic creative process and tools
  • Express business messages in creative new ways

 

All levels will find of interest and useful
Presentation./ Lecture